Marketing of the VLT® 5000 drive A description of the campaign that introduces the new VLT® 5000 frequency converter from Danfoss. In addition to describing the concept and layout of the campaign the article shows how we have chosen graphically to symbolise the features of the drive. Finally the article describes the background for choosing the slogan of the campaign: "VLT® - The Real Drive - Danfoss".

Electrical Drives and Controls

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